megavideolinks
Joined: 19 Nov 2011
Posts: 273
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 Posted: Mon Nov 28, 2011 11:00 am Post subject: finally: Define your social media guidelines |
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Rules in elaborating guidelines
According to your decisions on social media governance and responsibilities, Social media guidelines
help the institution and the collaborators to act. It is important to make a clear distinction between the
role of the organisation and the individuals. So
ƒ prepare guidelines for your collaborators and
ƒ prepare guidelines for your institution
Some rules in elaborating Social Media Guidelines
ƒ Keep guidelines short and simple
ƒ Elaborate guidelines in your team, get feedback and foster acceptance
ƒ Publish guidelines before you become active on social media platforms
ƒ Explain why social media matter and why the institution should embrace it
ƒ Define the internal target groups the guidelines are written for
ƒ Define rules, procedures and resources for monitoring and speaking on behalf of the
institution, recommendations for employees in the private use of social media, choice of
language style, disclosure of public documents/records and archiving issues, management of
offensive statements. Specify distinct rules for the various types of social media platform.
ƒ Define contact persons for counsel, problem solving and instruction
ƒ Identify and assess the demands that use of social media makes on the institution (function,
technology, information, degree of openness, information security issues, legal requirements)
ƒ Stress that the agency’s code of conduct, data protection and legal prescriptions have to be
respected
ƒ Explain how important it is to be careful and responsible, because all posts on social media
platforms remain accessible for years
ƒ Communicate about problems with social media in an open and proactive manner
ƒ Have a regular evaluation of social media activity
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