megavideolinks
Joined: 19 Nov 2011
Posts: 273
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 Posted: Mon Nov 28, 2011 10:59 am Post subject: Whatever approach you choose: prepare your communication str |
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If you do participate actively in social media:
ƒ Define your communication strategy (goals, messages). Be focused on the topics users want
to know about and the topics you want to tell them about (e.g. explaining census 2011).
ƒ Target your activity where your users are, i.e. go to their meeting place
It is also important to prepare crisis communication around each and every step. Crisis communication
is a special kind of communication needed whenever an organisation faces a public challenge to its
reputation. Rapidly formulating adequate lines to take is at the core of crisis communication.
Furthermore, social media can be used as a communication tool in crisis situation of the NSI. For
these cases, the NSI should develop a strategy for the use of social media, even if the NSI has not yet
decided to use social media.
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