megavideolinks
Joined: 19 Nov 2011 Posts: 273
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Posted: Mon Nov 28, 2011 10:59 am Post subject: Possible objectives and associated steps in engaging in soci |
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Raising awareness of available statistics
2. Actively follow social media discussion: observe, listen to and analyse the views of users and
customers
3. Communicate/engage in dialogue with the users, customers and respondents
4. Reach potential co-workers
Step 1: Basic. Make statistics available by sharing
Share functions on websites implemented as icons help spread awareness of the different places
people can access statistical information. This will make it easier for your customers to find, subscribe
to and share your statistics.
Step 2: Listen, observe and analyse
Find out what users and customers think about your agency and your services by listening to what
they say. Listening helps to generate input for improvements and changes and gives feedback about
how our brand and services are communicated and experienced. Listening is complementary to other
customer surveys and focus groups.
Specialised search engines give you an insight into how you are presented on social media platforms.
They are an important input into a social media dashboard which helps to:
aggregate and present all feedback from social media in one place (social media newsroom),
track, monitor and analyse reputation and keywords used,
measure whether users view the institution in a positive or negative light,
measure how much the institution is being talked about,
identify leaders and influencers in debates on a particular topic area
identify sites on which the institution is being talked about
This information helps in deciding which social media platforms you will observe, where you will react
and where you will actively interact.
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