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 Posted: Fri Nov 21, 2008 8:04 am Post subject: Innovating Globally |
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According to Patricia Sellers a.o. in Fortune (Vol. 152, No. 2, July 25, 2005) operating globally involves more than reaching out to far-flung locales for needy customers, low-cost labor, and ready capital.
Increasingly, large companies are also globalizing innovation as well.
- Jeff Immelt from GE is reaching out to try multiple ideas. To build a better wind turbine, it first built an international team of researchers in Germany, China, India and the USA.
- A.G. Lafley from Procter and Gamble has improved R&D productivity by co-developing brands with other companies from around the globe.
- Chinese engineers in the Beijing lab from Motorola conceived a Linux-based mobile phone, now a crucial part of its software strategy.
- The revolutionary (non processor frequency based) technology behind Intels Centrino wireless technology was developed in Haifa, Israel where challenging orthodox ideas is rooted in the culture.
- Swiss-based Novartis is developing new medicines in a Shanghai laboratory, specializing in ancient remedies.
- Dutch electronics giant Philips got the idea for a core product, their new home heart defibrillator "HeartStart", via a US-based research lab.
Accessing the brains everywhere in the world is paying of for these companies apparently.
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