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 Posted: Fri Nov 21, 2008 8:40 am Post subject: How and when collaborating can accelerate innovation |
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An article worth reading by John Hagel III and John Seely Brown on the optimal conditions for achieving innovation through collaborating with other companies in this month' HBR. They explain that - although coordinating with other companies has [negative] friction cost (transaction costs as decribed by Nobel Prize winner Ronald Coase) - collaboration between companies also be very fruitful, in particular with respect to innovation. Productive [positive] friction.
To achieve productive friction, the authors recommend the following things when collaborating on innovation, which they call the 4P's: performance requirements, people, prototypes and pattern recognition:
1. Build a shared sense of what must be achieved (a. create a basis of shared meaning and trust, b. use forward looking incentives, c. avoid overemphasizing near-term cash rewards, d. define the concept 'trust' narrowly, e. trust-but-verify)
2. Parties must have relevant specializations and diverse perspectives,
3. Use a prototype (boundary object) to enable participants to see beyond the boundaries of their specialization,
4. Capture and disseminate the learning, leveraging various ICT systems.
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